Track campaign ROI and attribution
Create campaigns, link their journeys, forms and UTM values, and compare spend with influenced pipeline and won revenue.
For: Marketing managers and leadershipSteps
- Go to MetriReach → Campaigns & ROI and select New campaign.
- Enter the name, channel, spend in RM and dates. Add the utm_campaign values used in the campaign's links, and tick the MetriReach forms and journeys that belong to it.
- Choose the period, the attribution model (first touch, last touch or linear) and the lookback window, then select Apply.
- Read the tiles (spend, influenced pipeline, won revenue, attributed revenue, return on spend), the channel mix and the campaign table.
Good to know
- Touches are submissions of linked forms, tracked website visits with a matching utm_campaign, and the sends and clicks of linked journeys.
- Won revenue always reconciles: attributed plus unattributed equals the deals won in the period.
- Deals reach contacts through the deal's contact and its buying committee; amounts are in RM.
Still need help? Contact support